Cookie Tracking

    skycentral.co.uk | Cookie Tracking

    Cookie Tracking: The use of cookies to track website user activity and data.

    Types of Cookie Tracking

    1. Session Cookies: These are temporary cookies that last only as long as the user’s web browser is open. They are used for tasks like keeping users logged in during their visit.
    2. Persistent Cookies: These cookies remain in the browser for a set period, even after the browser is closed. They’re often used for remembering login details and user preferences for future visits.
    3. Secure Cookies: These are encrypted cookies that operate only over an HTTPS connection, offering an extra layer of security.
    4. HttpOnly Cookies: These cookies can’t be accessed via JavaScript and are less susceptible to cross-site scripting (XSS) attacks.

    Functions of Cookie Tracking

    1. User Profiling: Cookies can be used to build a profile of user activity over time, providing valuable data for personalizing user experiences and targeting advertisements.
    2. Analytics and Metrics: Tools like Google Analytics use cookies to gather statistical information, like how many pages a user visits, bounce rates, and average session durations.
    3. Retargeting: Cookies can help in retargeting campaigns by showing users advertisements based on their past activities and behaviors.
    4. User Identification: Cookies are crucial in identifying a user during a browsing session, ensuring that any data they input or changes they make are reflected as they navigate through the site.
    5. A/B Testing: Cookies can be used to segment users for A/B testing, allowing websites to compare the effectiveness of different design elements or content.

    Privacy Concerns

    1. Consent: Due to GDPR, CCPA, and other privacy laws, it’s essential to obtain user consent before storing cookies, particularly those that capture personal information.
    2. Data Security: Cookies can be susceptible to a variety of security risks, including man-in-the-middle attacks and eavesdropping if not properly configured with adequate security measures, like HTTPS and HttpOnly settings.
    3. Third-Party Risks: Third-party cookies pose additional privacy and security concerns, as they can be accessed and potentially misused by entities not controlled by the website owner.